Weaknesses of the website:
1) The web page is only in one language, which is English.
What improvements could be made?
- Could have the ability to translate the page, in English to other languages such as Chinese, Japanese, Korean and etc.
2) Visual-Pictures are use as a form of attraction for the customers.
What improvements could be made?
-Videos or clips could be use instead to allow better visual effects.
3) It is time-consuming to look for a suitable flight and hotel from scratch, as they are given many options.
What improvements could be made?
- The website can provide comparison charts to compare the prices of the fights provided by the different airlines as well as the prices of the hotel rooms provided by the different hotels. This would allow the customers to obtain the cheaper alternative at one look rather than having to click on the different options.
4) Only able to pay for flights and hotel accommodations, but unable to pay for travel packages online. (Have to make a trip down for payment)
What improvements could be made?
- Allow customers to pay for their tour packages online as this will save them alot of time.
What their direct competitor's have that they do not:
Dynasty Travels provide car rental bookings, but ASA holidays do not have that option.
They have an online chat system to help customers in their enquiries and doubts, instead of them calling or making a trip down. It saves time and effort as customers are already online. It minimizes search cost too. This is a good "plus point" to assist the customers in.
An example of a web chat via Dynasty Travel website:
Labels: Weaknesses; Competitor's advantage
